Brand Visibility, Media Strategy, and Executive Storytelling for a New VC-Owned Brand Portfolio

Client: Edison Factory (Edison District, Edison Spaces, Strang Hall, Strang Chef Collective – Lightwell + Plaza)
Services: Strategic Marketing, Public Relations, Executive Positioning, Influencer Outreach, Digital Marketing (Google Ads), Website Development

The Challenge

Edison Factory launched and scaled a portfolio of experience-forward brands from design-first coworking spaces to chef-led food halls and mixed-use developments. With ambitious goals across hospitality, real estate, and community placemaking, the team needed a marketing and PR partner who could:

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Differentiate each brand while reinforcing a cohesive Edison identity

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Generate sustained visibility and momentum through media and events

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Position leadership as credible, innovative voices in a competitive space

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Attract tenants, partners, investors, and foot traffic

Our Strategy

Over a multi-year partnership, we served as Edison Factory’s go-to partner for brand visibility, media strategy, executive storytelling, and digital marketing.

For Edison District:

Place branding and messaging strategy
Opening campaign for the mixed-use development and first food hall
Community engagement and local press positioning

For Strang Hall + Strang Chef Collective:

Full PR campaign strategy for Lightwell and Plaza launches
Media training and broadcast coordination
Long-tail content tied to events, openings, and partnerships
SEO-focused press coverage to support national brand growth

For Edison Spaces:

Brand messaging, digital strategy, and content calendar
Executive positioning on LinkedIn and in media
Influencer tours and tenant acquisition support
Consistent blog development and SEO optimization
Drive brand awareness and leads with PPC Campaigns for LinkedIn and Google Ads

For Edison Factory:

Website to showcase the role of Edison Factory as the ownership and management company behind other concepts

Highlights

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17 influencer events and VIP tours hosted for Edison District and Edison Spaces

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Executive features in Kansas City Business Journal, Startland News, and Lifestyle Publications

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1,207 pieces of owned and earned content distributed

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3.2M total impressions from cross-channel marketing in 2018 alone

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3.1x ROI on PR investment for Strang Chef Collective (Plaza)

Why It Worked

This wasn’t a one-time splash. It was a sustained strategy designed to build a local fan base, national visibility, and investor trust. By treating each launch as a new wave in a broader brand story, we helped Edison evolve from a real estate company into a city-shaping brand with staying power.