Odorcide Selects Sorted Marketing Collective as Agency of Record

Smithville, Mo. – Odorcide®, the nation’s trusted odor-elimination brand and manufacturer of professional-grade odor control products, has named Sorted Marketing Collective as its agency of record. Sorted will lead brand strategy, digital transformation, public relations, and e-commerce growth for Odorcide across both its B2B and direct-to-consumer divisions.

The partnership will align Odorcide’s marketing, sales, and digital efforts under a unified strategy, positioning the family-owned Missouri manufacturer for national expansion. Sorted will serve as Odorcide’s embedded marketing leadership team, delivering comprehensive brand strategy, digital transformation, sales enablement, and integrated public relations across both B2B and consumer channels.

“Odorcide has built its reputation on trust, science, and performance,” said Michael McGuire, Founder and President of Odorcide. “We wanted a partner who understood how to drive growth for a family-owned company like ours. Sorted’s team brings the strategic thinking and experience to help us reach more customers and build on the success we’ve spent decades creating.”

As a full-service, executive-only marketing collective, Sorted provides senior leadership across strategy, PR, digital, and brand, acting as an embedded marketing team for high-growth companies.

“Odorcide is a category leader with decades of credibility and one of the most loyal customer bases we’ve seen,” said Sarah Humphrey, Partner at Sorted and Digital Lead. “Our job is to connect that loyalty to growth by modernizing the digital experience, unifying the brand story, and building systems that turn awareness into sales.”

Founded in 1981 through research conducted at Cornell University, Odorcide® has become the largest supplier of odor-elimination products to veterinarians across North America. The company serves four distinct markets: veterinary clinics, pet professionals, restoration and janitorial companies, and homeowners. Odorcide’s safe, effective, and science-backed solutions permanently eliminate, not mask, odor. As the only company exclusively dedicated to odor elimination, Odorcide manufactures all products in Smithville, Missouri, and remains family-owned after more than four decades.

Sorted, based in Kansas City, was founded by marketing veterans K.C. O’Rourke, Sarah Humphrey, and Catherine Mores to solve the fragmentation that plagues traditional agency models. Each partner leads a specialty in strategy, digital, or brand, and collaborates as an integrated executive team for every client engagement.

About Odorcide®

Odorcide is a family-owned odor elimination brand manufactured in Smithville, Missouri. Rooted in research conducted at Cornell University, Odorcide has delivered professional-grade odor-control products to veterinarians, pet professionals, restoration experts, and homeowners for more than 40 years. Odorcide’s solutions are safe, effective, and formulated for use on any surface, providing a permanent answer to odor problems.

About Sorted Marketing Collective

Sorted is a full-service marketing collective that delivers strategy, brand, digital, and PR leadership for growth-minded companies. Led exclusively by senior-level marketing executives, Sorted combines clarity, creative execution, and measurable business impact through integrated 90-day sprints and long-term partnerships.

Learn more at seeitsorted.com.

Media Contact:

K.C. O’Rourke
Partner, Strategy & Communications
Sorted Marketing Collective
kc@seeitsorted.com | 816.718.5380
seeitsorted.com