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Mind the Marketing Gap

Our thoughts on the state of marketing, our approach, highlights and news from the Sorted Marketing Collective.

Five signs your comms strain is actually a leadership decision gap

Five signs your comms strain is actually a leadership decision gap

The comms team is stretched. That's the presenting problem. (It's rarely the actual one.) It usually comes with a calendar full of deliverables, campaigns in motion, and it feels like there’s more friction than it should. The workload is real. But the weight isn't...

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Five signs your comms strain is actually a leadership decision gap

Five signs your comms strain is actually a leadership decision gap

The comms team is stretched. That's the presenting problem. (It's rarely the actual one.) It usually comes with a ...
Odorcide Selects Sorted Marketing Collective as Agency of Record

Odorcide Selects Sorted Marketing Collective as Agency of Record

Smithville, Mo. – Odorcide®, the nation's trusted odor-elimination brand and manufacturer of professional-grade ...
Creative Direction: The Hidden Growth Lever Transforming Kansas City B2B Marketing

Creative Direction: The Hidden Growth Lever Transforming Kansas City B2B Marketing

In today's hyper-competitive B2B landscape, companies investing in creative direction see higher conversion rates ...
Good Brand Builds Good Business

Good Brand Builds Good Business

Your brand is your business engine. Companies with strong branding consistently outperform competitors in revenue, ...
Six Ways Sorted Transforms Your Business Through Marketing

Six Ways Sorted Transforms Your Business Through Marketing

Most CEOs don’t wonder if marketing matters. They wonder why the results don’t match the spend. The difference ...
When Agencies Burn Trust: Why We Built a Different Model

When Agencies Burn Trust: Why We Built a Different Model

Within a 48-hour window last week, we had two different founders tell us they’d been burned by the same reputable ...
How PR Drives Visibility in AI-Powered Search

How PR Drives Visibility in AI-Powered Search

How confident are you that if someone typed “best [your industry] company in Kansas City” into an AI tool, your ...
In the News: Kansas City Business Journal

In the News: Kansas City Business Journal

We're excited to share that the Kansas City Business Journal recently featured the launch of The Sorted Marketing ...
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